All participants must complete the Challenge Form to be eligible.  The form can also be accessed from the Make A Dress page.  In addition to completing the form, participants are asked to review all challenge guidelines and must agree to the participation disclaimers at the bottom of this page. 


  • Dress must be made out of a pillowcase.  A gently used or new pillowcase is recommended
  • Dress must be sized for a little girl (see guide link below)

*Please note that there are no specific style requirements  Be as creative as you like, but keep in mind the judging criteria below.


There is a great deal of free resources available online related to sewing (by hand or machine), making pillowcase dresses, embellishing, etc. We encourage you to explore.

Here are resources directly from the Little Dresses for Africa website: 

Pillowcase Dress Pattern and Sizing Information

Once you are signed up keep an eye out in your email for communication.  We’ll share some video tutorials that we've collected and created along with a materials list. 


JULY 9TH - Submissions are due by 11:59PM
JULY 12TH - Finalists are announced and public vote opens
JULY 14TH - Public vote closes and winner is announced


Submit images (up to 4) and/or a video (up to 1 min) showcasing your dress.  Video is preferred as it allows the judges to examine the dress more closely and view the dress in motion.  Please submit footage that you think best depicts your design. 

Your visuals should show:

  • A clear front and back view of the dress.  
  • A close up of any designs, embellishments, or trimmings.  

*If you submit a video use it as an opportunity to show the durability and movement of the dress.

Submissions should be sent to with Subject: Dress Challenge.  Please send them from the email address you listed on the sign up form.  If you have difficulty sharing your visuals please contact us.  


After reviewing participant submissions, judges to the best of their ability will assess the following: 

  • Creativity - participants are tasked with transforming an everyday household item, a pillowcase, into a beautiful little girls' dress.  We are looking for innovation in that transformation. 
  • Functionality - the dress should be wearable.  It should be easy to get off and on, and comfortable.
  • Durability - the designs, straps, hem, etc. should all be secure.  The dress should be sustainable beyond the design phase without worry that it will fall apart.  It should be sturdy, and washable. 
  • Effort - the amount of time and energy invested in creating a beautiful garment. 

The committee will deliberate and judge based on the categories above.  

Please note that this challenge is open to anyone who wants to participate and individual circumstances will be taken into consideration.  We recognize that these are difficult times for many and access to certain materials may not be possible.  We also recognize that some participants will be sewing their garments by hand.  We encourage you to be creative, make an effort, but ultimately have fun!


Prize money will be awarded within 7 business days of the winner being announced.  The winner will be contacted with further details on the retrieval of their prize.  The winner must be able to receive their prize money electronically via Paypal. 


We recommend that you donate it to your local donation center or gift it to a little girl who will enjoy it. 


Please note that by participating in the challenge you are acknowledging and agreeing to all of the aforementioned and the following:

Participant assumes all risk and danger incidental to participation in this challenge (in any capacity) and releases the owners of Gwen Beloti Collection LLC and their close corporations, employees, suppliers, sponsors or representatives from any and all liabilities, damages, costs and expenses arising from any cause whatsoever.   Gwen Beloti Collection LLC reserves the right to cancel, reschedule or modify the details of the challenge at any point.


Please be aware that by participating in this challenge any footage [photos &/or video]) that is submitted, you grant Gwen Beloti Collection LLC, its Event Sponsors, its Successors, Assigns and Licensees permission to utilize your name, image, likeness, acts, poses, plays, appearance, movements, and statements in any live or recorded audio, video, or photographic display or other transmission, exhibition, publication or reproduction made of, or at, the event (regardless of whether before, during or after event) for any purpose, in any manner, in any medium or context now known or hereafter developed, without further authorization from, or compensation to, you or anyone acting on your behalf.  

By participating in this challenge, you the participant hereby assign full copyright of the challenge footage, (photographs/videos) to the above-mentioned entities (Gwen Beloti Collection LLC and the related representatives and assigns) together with the right of reproduction either wholly or in part. The aforementioned entities may have unrestricted use of the footage for whatever purpose, including advertising, with any retouching or alteration without restriction. 

Submissions must not contain any of the following: Vulgar, obscene, sexually explicit, otherwise offensive or discriminatory content.  Any visual/language/material deemed inappropriate or offensive Gwen Beloti Collection LLC and its partners reserves the right to disqualify the submission without prior warning or notice, at their sole discretion. 

Participant acknowledges that the prize money is a fixed one time allotment not to be negotiated nor is it transferable, redeemable or exchangeable for any other prize. Participants must provide valid and accurate contact information. If a winner cannot be contacted or is disqualified for any reason, Gwen Beloti Collection LLC and its partners reserves the right to determine an alternate winner or not to award that winner’s prize, in its sole discretion.  

Gwen Beloti Collection LLC reserves the right to make changes to these guidelines without notice, and when it becomes necessary to do so. Changes made to these guidelines will take effect the moment they're updated on the site.


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