This year we launched our #HER campaign, a celebration of real women living real lives. It’s an opportunity to acknowledge #HER, the everyday woman, and who she is in this moment. We want to celebrate what it is that makes #HER feel comfortable and beautiful in #HER skin and apparel.
The models featured in the inaugural photo shoot and short film weren’t agency models, they were everyday women. It was such a joy to capture these amazing beauties on set wearing smiles and feeling pretty, so much so we extended the opportunity to a larger community.
For the holiday season, we put a call out for everyday women in the NYC area. Of the many submissions, one model was selected to have a glam session, photoshoot, and take home a look from the collection.
Our #HER Real Woman Holiday model 2018 describes herself as inspirational & dynamic.
“I can do things you cannot, you can do things I cannot; together we can do great things.”
― Mother Teresa