I am #HER, the everyday woman.  Gwen Beloti is a Brooklyn, New York born and based designer.  Signatures of her collection launched in 2008, include feminine silhouettes that are versatile and prioritize fit.  Gwen believes in providing her customer with options, some that she didn’t always have.  

The collection carries standard sizes 4 up to 16/18, representative of every size the designer herself has worn.

Before launching her collection, finding clothing that fit well an accommodated her own body concerns was sometimes a challenge.  Gwen understands the importance of celebrating what makes women not just look good, but feel good in their clothing.  One example of how the brand aims to accommodate the everyday woman is through its offerings of garments that have a variation of sleeve styles.  "There are many women who want the option to wear sleeves, not just in casual dress but chic, work or cocktail attire as well" - Gwen Beloti.  

In addition, the brands' attention to how a garment drapes on the body and highlights a woman's curves, where the garment sits allowing it to accentuate the waistline, how a garment makes you feel secure and pulled together, are all essential to the design process. 

Gwen, as she navigated through her struggles with purchasing apparel acquired a set of skills that would prove useful in building her own brand.  She learned how make things more accommodating.  She mastered the art of layering while trying to camouflage her own physique insecurities.  She used all of these perceivably unfavorable experiences to better serve her style needs and now her consumers as well.

"I just wanted everyday stylish apparel that I looked and felt beautiful in.  I wanted great outfits for work, for ladies night, for cocktail events... outfits that fit and didn't sacrifice style" 

On her lifestyle site GBinStyle.com, Gwen shares more about her personal journey and experience with fashion and what brought her to create her own collection.

Ultimately she sought to find a solution to her problem and founded her brand.  Initially self taught Gwen later pursued formal training at the Fashion Design Training Studio and the New York School of Design under the tutelage of FIT professors after completing her Master's Degree in Psychology. These outlets further developed her talent and provided her with the skills needed to create her collection.

Gwen used her personal experience as a consumer turned designer to curate a line of apparel that makes room for the everyday style and fit conscious woman.  Her creativity and passion to serve and celebrate women through fashion is poured into every piece.