I am #HER, the everyday woman.  Signatures of the Gwen Beloti Collection launched in 2008, include feminine silhouettes that are versatile and prioritize fit.  The brand carries standard sizes 4 up to 16/18, representative of every size the designer, Gwen Beloti, herself has worn.   

Our collection of apparel, dresses and separates, are made in NY and designed with the everyday woman in mind.  We produce an intimate assortment of staple and accessible looks.  In 2018 we introduced our line of fashion jewelry, a compilation of Gwen Beloti designs and additional pieces sourced to compliment the wardrobe.  


"Laws should be like clothes. They should be made to fit the people they serve." -Clarence Darrow


Gwen, a Brooklyn, New York born and based designer believes in providing her customer with options, some that she didn’t always have.  

Before launching her collection, finding clothing that fit well an accommodated her own body concerns was sometimes a challenge.  Gwen understands the importance of celebrating what makes women not just look good, but feel good in their clothing.

The brand pays particular attention to how a garment drapes on the body and highlights a woman's curves; where the garment sits allowing it to accentuate the waistline; how a garment makes you feel secure and pulled together... all essential to the design process.  One example of how the brand aims to accommodate the everyday woman is through its offerings of garments that have a variation of sleeve styles.  

Gwen, as she navigated through her struggles with purchasing apparel acquired a set of skills that would prove useful in building her own brand.  At a young age her style was influenced heavily by accessorizing.  Accessories afforded her the opportunity to make creative statements in lieu of apparel that didn't always flatter her.  She mastered the art of accessorizing.

Gwen also acquired the know-how of layering, in an attempt to camouflage her own physique insecurities.  She used all of these experiences, some of which perceivably unfavorable, to better serve her style needs and now her consumers' as well.

"I just wanted everyday stylish apparel that I looked and felt beautiful in.  I wanted great outfits for work, for ladies night, for cocktail events... outfits that fit and didn't sacrifice style"

On her lifestyle site GBinStyle.com, Gwen shares more about her personal journey and experience with fashion and what brought her to create her own collection.

Ultimately she sought to find a solution to her problem and founded her brand.  Initially self taught Gwen later pursued formal training at the Fashion Design Training Studio and the New York School of Design under the tutelage of FIT professors after completing her Master's Degree in Psychology. These outlets further developed her talent and provided her with the skills needed to create her collection.

Gwen used her personal experience as a consumer turned designer to curate a line of apparel that makes room for the everyday style and fit conscious woman.  Her creativity and passion to serve and celebrate women through fashion is poured into every piece.


Foster the growth and empowerment of women across the world through fashion.

Because we believe that our individual style philosophies lives in all areas of our lives and not just our wardrobe, at Gwen Beloti Collection we not only want to design clothes that make our girl look and feel beautiful... we aim to also build an engaging community.


Gwen Beloti’s commitment to fostering this sense of empowerment extends beyond its customer base to the greater community.  Gwen has been recognized for her philanthropic efforts which include Fashionably Smart, Literally™, Prom Dress to Impress™, and affiliation with Little Dresses for Africa (LDFA).

Each project cultivates a connection with the community that is fulfilling and adds invaluable meaning to the brand mission.   A portion of every sale helps to fund these initiatives. In theory and in practice Gwen Beloti customers are key contributors in serving the community.

In June of 2019 the brand will host its 5th Annual 100 Dresses for Little Dresses for Africa Project and will have made and donated, to date, over 500 plus dresses.

"We’re avid believers that one of the most freeing and creative experiences this life affords us, is the opportunity to express how we each define style and share that with the world. A luxury that everyone should be privy to."

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